We redefined Cornwall Council's Telehealth and Telecare services for the ‘sick and elderly’ to one where people can stay independent at home for longer.
Thousands of people use assisted living technology to live healthier and more independent lives.
We helped Cornwall Council (in partnership with BT) to reposition and rebrand their Telecare and Telehealth businesses. Welcome to Alfi – Assisted Living for Independence.
Unlike the product-oriented approach of their competitors, the Alfi brand helped to redefine these services as being ‘for the sick and elderly’ to one where people can stay independent at home for longer.
After extensive patient and stakeholder engagement, Alfi was created as the name for a compelling online service that placed the needs and conditions of service-users at the heart of their brand.
Accordingly, the Alfi website was super accessible and completely responsive across all devices, screen sizes and browsers. This was very important for an elder customer base and W3CA AA compliant for good measure. All photography was from genuine people living in Cornwall – the initial target audience for Alfi.
Online applications were integral to Alfi. Data regulations had previously consigned customers to paper based applications only. With our online application system, data collected on the front end of the website was automatically transferred into Alfi’s internal systems – complying with all data regulations, saving time and paper in the process.